Archive for July, 2012

Misleading Advertising

July 9, 2012

One of my favorite sayings is, “Things are seldom as they appear to be.” Appearances are misleading; so are signs. I thought about this the other day when I noticed for the first time these words posted outside on a grocery store building: LOW PRICES. I took a second look, shook my head and laughed. I’ve been shopping at this supermarket for years because it’s convenient not economical. Yes, there are a few sales each week, but this chain is usually at the top of the list for being one of the most expensive in my area.

What if someone new to the area actually chose to shop at this supermarket because of its misleading advertising? Every day millions of Americans make choices based on marketing and advertising. How many are disappointed with the product, service, or experience because it didn’t measure up to the hype?

I have no control over advertising, except my own, so I often ask myself these questions: Am I who I appear to be? Am I authentic? Do I daily live the life I talk and teach about? Am I a devoted follower of Christ when no one is watching? I long for my advertising to be authentic and reliable.

I remember my deep disappointment when someone I respected or interviewed was found not living up to his or her sterling reputation. I join author Elisabeth Elliot’s in reciting this prayer: “I pray that I’m the person you think I am.”

It’s refreshing to know people who live honestly before God and men. My mother and late father are at the top of that list. I want to be right behind them.